Our Newsletter
Benefits of Physical Media - March 2006
Durable Media vs. Online Media
CDs and DVDs Improve Performance Of Your Programs
When content needs to be delivered to a mass audience, two
popular methods of delivery are optical discs and on-line access.
Sometimes the choice is a tough one. There are often advantages to using durable
media. Here are some of them. 1) CDs and DVDs can provide high quality audio and video content.
2) There are no bandwidth issues associated with content delivery on discs.
3) Discs allow the inclusion of attractive promotional information on the packaging.
4) There is a high perceived value to optical discs.
5) CDs and DVDs have a long shelf life.
6) CDs and DVDs are tangible items that are less likely to be discarded.
7) Information delivered on a disc can be more readily available than an on-line search.
8) Technology is available to track who views your CD or DVD.
AOL and Comcast
Both AOL and Comcast
aggressively use CDs in their direct mail campaigns. For years,
AOL has used CDs to drive people to their website
to sign up for their service. Comcast uses CD mailings
to help build their Hispanic customer base. Companies of all
sizes,
including pharmaceutical firms, printers, production companies,
advertising agencies, schools, associations, the government, and many
others all use
CDs and DVDs to deliver rich content.
To find out how Action Duplication can help deliver your company's information, visit our website at www.actionduplication.com.
